Compliance
Shariah Compliance Shield
Every ad on our platform passes through our compliance shield before it reaches any audience. Two layers are active today (automated filtering + Shariah Policy Manual review); three additional layers (scholar consultation, public transparency reporting, retroactive board audit) activate as the platform scales. This is not optional — it is built into every pixel of our system.
Automated AI Filtering
Every ad is automatically scanned for banned content categories — alcohol, pork, gambling, riba, tobacco, adult content, and more. Ads that fail are rejected instantly.
Shariah Policy Manual Review
Our compliance team reviews flagged and borderline content against our detailed Shariah Policy Manual — a comprehensive document covering every edge case in accordance with recognized Fiqh guidelines.
Scholar Consultation
Independent Islamic scholars with expertise in modern finance and digital media verify edge cases. Decisions are final and documented.
Public Transparency
A public dashboard shows all approval decisions. Every brand, creator, and publisher can verify that the ads they work with have been properly vetted.
Retroactive Board Audit
The scholars we consult conduct periodic audits of approved campaigns. Findings are communicated within 30 days. Non-compliant campaigns are suspended immediately. Policy updates are published within 14 days of board approval.
Banned Categories
Prohibited Content & Industries
These categories are permanently prohibited from our platform. Content that may relate to these categories will be reviewed by scholars through our Mushbooh (borderline) protocol before a final decision is made.
Creator Eligibility
Male-Only Creator Marketplace
Per our Shariah policy, the Ads By Virtue creator marketplace is currently open to male creators only, based on the consensus of traditional Islamic scholars on gender-segregated business interactions. Ads By Virtue facilitates direct business interactions between brands and creators, and this boundary is observed as a temporary measure while the platform scales — not as a judgment on the talent or professionalism of female creators.
Creators of any faith are welcome as long as they respect our Shariah-compliant content requirements; the Shariah screening applies to the ads, not to the creators' religion. Brand and Publisher accounts are open to all genders. We are actively exploring ways to serve female creators in a manner that respects both Shariah principles and their full participation, In sha Allah. Female applicants are warmly invited to join our publisher program or apply as a brand.
Appeals & Dispute Resolution
Content creators may appeal compliance decisions within 14 days of notification. Appeals are reviewed by a different scholar than the initial decision. The appeal decision is final and communicated within 7 business days.
We consult qualified Islamic scholars with expertise in modern finance and digital media. We follow the majority opinion of the four Sunni schools of thought, with priority given to the school predominant in the user's region. Our compliance framework is informed by the standards of AAOIFI (Accounting and Auditing Organization for Islamic Financial Institutions) and the OIC Fiqh Academy.
Recognized Halal Certification Bodies
For brand verification, we recognize halal certification from the following bodies (and others upon verification):
Questions about compliance?
We consult qualified Islamic scholars with expertise in modern finance and digital media.