About Us
Sponsorship that honors what matters
Ads By Virtue is a halal sponsorship marketplace — built from the ground up to serve brands, creators, and publishers who refuse to compromise their values.
How We Started
Ads By Virtuewas born out of a simple frustration: a severe lack of halal sponsorship alternatives. Muslim creators and brands were stuck on platforms that didn't share their values. Our team set out to build the platform you see today — a complete ecosystem where halal brands, ethical creators, and value-aligned publishers can connect without compromise.
Our Mission
The global influencer marketing industry is worth tens of billions of dollars and growing. Yet Muslim creators, brands, and publishers have been forced to use platforms that don't share their values. Ads promoting alcohol, gambling, and inappropriate content appear alongside halal products.
We're changing that. Ads By Virtue provides a complete sponsorship marketplace — creator partnerships, display placements, and direct sponsorships — all built on a foundation of Islamic ethics and Shariah compliance.
Our Values
Ihsan
Excellence in everything we do. We strive for the highest quality in our platform, our partnerships, and our service.
Amanah
Trust and responsibility. We safeguard user data, ensure transparent transactions, and act with integrity.
Shafafiyyah
Transparency. Every ad, every campaign, every transaction is visible and auditable.
Adl
Justice and fairness. Creators keep 80% of every deal; of our 20% platform fee, 55% goes to charity (sadaqah) and 45% goes to our employee incentive pool (3% to the brand sourcer, 3% to the influencer sourcer, and 3% to the deal closer — i.e. 11% and 9% of the total deal respectively). The company earns from other revenue streams — a Mudarabah-inspired profit-sharing model where the ratio is agreed before work begins.
Ummah
Community. We serve the global Muslim community and build bridges between ethical businesses worldwide.
Itqan
Craftsmanship. We build with care, attention to detail, and a commitment to continuous improvement.
Shariah Commitment
Every ad on our platform passes through our 2-layer Shariah compliance process: automated keyword and image filtering, and documented policy review. Scholar consultation for edge cases, a public transparency dashboard, and retroactive board audit are planned as the platform scales.
Layers 3–5 (Scholar Check, Transparency, Audit Trail) are planned as the platform scales.
Creator Eligibility & Gender Policy
Per our Shariah policy, the Ads By Virtue creator marketplace is currently open to male creators only, based on the consensus of traditional Islamic scholars on gender-segregated business interactions. This is a temporary boundary while the platform scales — not a judgment on the talent or professionalism of female creators. Creators of any faith are welcome as long as they respect our Shariah-compliant content requirements; the Shariah screening applies to the ads, not the creators' religion.
We are actively exploring ways to serve female creators in a manner that respects both Shariah principles and their full participation, إن شاء الله. In the meantime, female applicants are warmly invited to join our publisher program, or apply as a brand if they run a business.
Join the Movement
Whether you're a creator, brand, or publisher — there's a place for you in the halal sponsorship marketplace.